To put it into perspective, these pair of sneakers cost more than most of our cars. We list this particular pair as the second most expensive Jordan’s ever sold-short of only $4,000 from the top of the list. However, there’s a pair out there of the same exact shoes that sold for $100,000. That’s about what you could expect to pay for a higher end pair of Jordans. The website, although sold out, sells the Air Jordan 12 OVO for $225. ![]() If you wanted to wear white shoes and stand out, you’d be wearing the Air Jordan 12 OVO. It’s the reason why the shoes are hard to come by, why they sell so quickly. Looking at the shoes, you could never doubt that this was the result of the merging of two incredible brands. You’ll also see the OVO Owl branding on the insole-all in gold. Looking on the translucent outsoles, you’ll also see another gold Jumpman on the toe part and an OVO cross label. There are few gold accents on the shoes-on the sides, the lacing parts, and the Jumpman logo on the tongue. The shoes’ upper is made with premium white leather, and the detailing on the shoes is understated and stunning. They’re exactly the kind of shoes you could picture a high-profile celebrity such as Drake wearing. has had the Air Jordan 12 OVO listed as “Sold Out” for a while now, and we’re not surprised. They’re the kind of basketball shoes that you’ll never wear on the court, and you never should because of how much they cost. A quick glance at the shoes will reveal sneakers that are highly elegant and dressy. The Air Jordan 10 clearly fits with the dynamic of the brand, and the Air Jordan 12 is nothing but an elevated version of its predecessor. Clean lines, clean colors, and clean branding are things that come to mind when looking at October’s Very Own. Drake’s Toronto-based OVO brand is fairly simple. The shoes in question, The Air Jordan 12 OVO, is similar to the Air Jordan 10. With his name, his brand, and his personal life so deeply tied to the game of basketball, it’s no doubt that the next move was to create custom basketball shoes. The Canadian star never fails to let the world know that he’s the number one fan of the NBA team and recent NBA champions. But more so, the rapper has become the undeniable voice and face of the Toronto Raptors. Drake has become the global spokesperson for anything that has to do with Toronto. The HistoryĪccording to this article from, a similar story happened at another Drake Night. Those shoes, sold not too long after, easily collected $20,000 for the benefactor. Of course in keeping with the spirit of giving, Drake gifted a basketball fan with a pair during a Toronto Raptors Drake Night event. This design is rare to find, as the shoes were created as gifts to Drake and his group. These shoes bear the label of Drake’s own clothing line, October’s Very Own. ![]() The company partnered with one of the music industry’s biggest names-Drake-to release a special pair of shoes: the Air Jordan 10 Retro OVO. The Nike and Jordan brands are known for setting up partnerships with some pretty big names. Many businesses, celebrities, musicians, and athletes partner with brands in order to promote their own brands or to simply establish good relationships and sponsorships. OVO x Medicom a DSQUARED2 collab, OVO branded Head Porter bags, and even a Toronto Raptors training facility bearing OVO’s logo, defined a great year for OVO even without the release of a new Drizzy album.Partnering with a shoe brand is a great marketing move. Last year OVO, continued opening new flagship stores across the globe in cities such as Tokyo and Chicago. According to the Business of Fashion, OVO was set to make $50 million in sales by the end of 2018. An OVO x Takashi Murukami collection, which blended OVO’s Owl with Murukami’s iconic flower logo, easily goes down as one of OVO’s greatest releases. French Terry hoodies, Clarks Desert Boots, Satin Canada Goose Chiliwack Bombers, and OVO branded Timbs went down as standout releases from the brand that year.įollowing the release of Scorpion in 2018, Drake continued dropping collaborations with brands such as Timberland, Clarks, and Canada Goose. grime, it only made sense for Drake to open OVO’s first European flagship in Soho, London. After releasing a mixtape heavily inspired by U.K. During the More Life era in 2017, Drake continued OVO’s quest for world domination.
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